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SERVICE QUALITY AND CUSTOMER SATISFACTION: A COMPARISON BETWEEN PUBLIC AND PRIVATE SECTOR BANKS IN KERALA
The main aim of this paper is to compare the quality of service, from the perspective customers, between public and private sector banks in Kerala. SERVQUAL model introduced by Parashuranman et.al in 1988 has been used to measure service quality. This study is of an analytical nature based on the pr...
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| Formato: | Printed Book |
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IJRAR
2018
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| Acesso em linha: | http://10.26.1.76/ks/007832.pdf |