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SERVICE QUALITY AND CUSTOMER SATISFACTION: A COMPARISON BETWEEN PUBLIC AND PRIVATE SECTOR BANKS IN KERALA
The main aim of this paper is to compare the quality of service, from the perspective customers, between public and private sector banks in Kerala. SERVQUAL model introduced by Parashuranman et.al in 1988 has been used to measure service quality. This study is of an analytical nature based on the pr...
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| フォーマット: | Printed Book |
| 出版事項: |
IJRAR
2018
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| オンライン･アクセス: | http://10.26.1.76/ks/007832.pdf |