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CONSUMER PERCEPTION TOWARDS ONLINE ADVERTISEMENT

In recent years, the decline of the mass media and growth of internet and fragmented audience, online have forced advertisers, agencies and publishers to revise their thinking about delivering marketing message to consumers .Change in web technology and customer’s behaviour has in many cases, increa...

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Bibliografske podrobnosti
Glavni avtor: M.Saravanan 1 , Sajitha. S
Format: Printed Book
Izdano: International Research Journal of Engineering and Technology 2016
Online dostop:http://10.26.1.76/ks/007743.pdf