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CONSUMER PERCEPTION TOWARDS ONLINE ADVERTISEMENT

In recent years, the decline of the mass media and growth of internet and fragmented audience, online have forced advertisers, agencies and publishers to revise their thinking about delivering marketing message to consumers .Change in web technology and customer’s behaviour has in many cases, increa...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: M.Saravanan 1 , Sajitha. S
التنسيق: Printed Book
منشور في: International Research Journal of Engineering and Technology 2016
الوصول للمادة أونلاين:http://10.26.1.76/ks/007743.pdf

الانترنت

http://10.26.1.76/ks/007743.pdf

MG University

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