A Study on Impulse Buying Behaviour in Organized Retail Formats of Kerala/

Bibliografiska uppgifter
Huvudupphovsmän: Joshy John, Research Scholar, Siby Zacharias, Guide
Institutionell upphovsman: Mahatma Gandhi University, Kottayam School of Management and Business Studies, Mahatma Gandhi University
Materialtyp: Ph.D Thesis
Publicerad: Kottayam: Mahatma Gandhi University, 2018.
Ämnen:
Theses (Ph.D.)- Management
Dissertations, Academic (Ph.D.)
Marketing management-consumer behaviour

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