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A Study on Impulse Buying Behaviour in Organized Retail Formats of Kerala/

書誌詳細
主要な著者:	Joshy John, Research Scholar, Siby Zacharias, Guide
団体著者:	Mahatma Gandhi University, Kottayam School of Management and Business Studies, Mahatma Gandhi University
フォーマット:	Ph.D Thesis
出版事項:	Kottayam: Mahatma Gandhi University, 2018.
主題:	Theses (Ph.D.)- Management Dissertations, Academic (Ph.D.) Marketing management-consumer behaviour

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