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A Study on Impulse Buying Behaviour in Organized Retail Formats of Kerala/

Dettagli Bibliografici
Autori principali: Joshy John, Research Scholar, Siby Zacharias, Guide
Ente Autore: Mahatma Gandhi University, Kottayam School of Management and Business Studies, Mahatma Gandhi University
Natura: Ph.D Thesis
Pubblicazione: Kottayam: Mahatma Gandhi University, 2018.
Soggetti:

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