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A Study on Impulse Buying Behaviour in Organized Retail Formats of Kerala/

Dettagli Bibliografici
Autori principali:	Joshy John, Research Scholar, Siby Zacharias, Guide
Ente Autore:	Mahatma Gandhi University, Kottayam School of Management and Business Studies, Mahatma Gandhi University
Natura:	Ph.D Thesis
Pubblicazione:	Kottayam: Mahatma Gandhi University, 2018.
Soggetti:	Theses (Ph.D.)- Management Dissertations, Academic (Ph.D.) Marketing management-consumer behaviour

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