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A Study on Impulse Buying Behaviour in Organized Retail Formats of Kerala/

Bibliografski detalji
Glavni autori:	Joshy John, Research Scholar, Siby Zacharias, Guide
Autor kompanije:	Mahatma Gandhi University, Kottayam School of Management and Business Studies, Mahatma Gandhi University
Format:	Ph.D Thesis
Izdano:	Kottayam: Mahatma Gandhi University, 2018.
Teme:	Theses (Ph.D.)- Management Dissertations, Academic (Ph.D.) Marketing management-consumer behaviour

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