A Study on Impulse Buying Behaviour in Organized Retail Formats of Kerala/

Bibliographische Detailangaben
Hauptverfasser: Joshy John, Research Scholar, Siby Zacharias, Guide
Körperschaft: Mahatma Gandhi University, Kottayam School of Management and Business Studies, Mahatma Gandhi University
Format: Ph.D Thesis
Veröffentlicht: Kottayam: Mahatma Gandhi University, 2018.
Schlagworte:
Theses (Ph.D.)- Management
Dissertations, Academic (Ph.D.)
Marketing management-consumer behaviour

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