A Study on Impulse Buying Behaviour in Organized Retail Formats of Kerala/

Bibliographic Details
Main Authors: Joshy John, Research Scholar, Siby Zacharias, Guide
Corporate Author: Mahatma Gandhi University, Kottayam School of Management and Business Studies, Mahatma Gandhi University
Format: Ph.D Thesis
Published: Kottayam: Mahatma Gandhi University, 2018.
Subjects:
Theses (Ph.D.)- Management
Dissertations, Academic (Ph.D.)
Marketing management-consumer behaviour

MG University

Holdings details from MG University
Call Number: RT 658.834 209 548 3 Q7
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