A Study on Impulse Buying Behaviour in Organized Retail Formats of Kerala/

書目詳細資料
Main Authors: Joshy John, Research Scholar, Siby Zacharias, Guide
企業作者: Mahatma Gandhi University, Kottayam School of Management and Business Studies, Mahatma Gandhi University
格式: Ph.D Thesis
出版: Kottayam: Mahatma Gandhi University, 2018.
主題:
Theses (Ph.D.)- Management
Dissertations, Academic (Ph.D.)
Marketing management-consumer behaviour
實物特徵
實物描述:356p.

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