A Study on Impulse Buying Behaviour in Organized Retail Formats of Kerala/

Détails bibliographiques
Auteurs principaux: Joshy John, Research Scholar, Siby Zacharias, Guide
Collectivité auteur: Mahatma Gandhi University, Kottayam School of Management and Business Studies, Mahatma Gandhi University
Format: Ph.D Thesis
Publié: Kottayam: Mahatma Gandhi University, 2018.
Sujets:
Theses (Ph.D.)- Management
Dissertations, Academic (Ph.D.)
Marketing management-consumer behaviour
Description
Description matérielle:356p.

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