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Effectiveness of Digital Marketing: Tourism Websites Comparative Analytics Based on AIDA Model

Tourism has become a priority sector in the world with its contribution towards the economic development of the nations. Globally, Kerala is known for its exotic places and their efforts to promote Kerala as a tourist destination. The state as well as the private organisations are taking vigorous pr...

Полное описание

Библиографические подробности
Главный автор: Meera Prathapan; Sajin Sahadevan and Zakkariya K.A
Формат: Printed Book
Опубликовано: International Journal of Innovative Research & Studies 2018
Предметы:
Online-ссылка:http://10.26.1.76/ks/007651.pdf