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Effectiveness of Digital Marketing: Tourism Websites Comparative Analytics Based on AIDA Model
Tourism has become a priority sector in the world with its contribution towards the economic development of the nations. Globally, Kerala is known for its exotic places and their efforts to promote Kerala as a tourist destination. The state as well as the private organisations are taking vigorous pr...
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| Format: | Printed Book |
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International Journal of Innovative Research & Studies
2018
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| Accès en ligne: | http://10.26.1.76/ks/007651.pdf |