A critical study of customer relationship management in retail banking /

Sonraí Bibleagrafaíochta
Main Authors: Bindu K Nambiar, Researcher, Raman Nair, V, Guide
Údar Corparáideach: Mahatma Gandhi University, Kottayam, SCMS School of management, Ernakulam
Formáid: Ph.D Thesis
Foilsithe: Kottayam : Mahathma Gandhi University, 2016.
Ábhair:
Thesis (Ph.D.) - Management Studies
Dissertations, Academic (Ph.D.).
Commercial Banks
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