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A critical study of customer relationship management in retail banking /

Bibliographic Details
Main Authors: Bindu K Nambiar, Researcher, Raman Nair, V, Guide
Corporate Author: Mahatma Gandhi University, Kottayam, SCMS School of management, Ernakulam
Format: Ph.D Thesis
Published: Kottayam : Mahathma Gandhi University, 2016.
Subjects:
Online Access:http://www.mgutheses.in/page/?q=T%203164&search=&page=1&rad=acc#Page
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