APA Edition Citation

Bindu K Nambiar, R., & Raman Nair, V. (2016). A critical study of customer relationship management in retail banking. Mahathma Gandhi University.

Chicago Edition Citation

Bindu K Nambiar, Researcher, and V. Raman Nair. A Critical Study of Customer Relationship Management in Retail Banking. Kottayam: Mahathma Gandhi University, 2016.

MLA Edition Citation

Bindu K Nambiar, Researcher, and V. Raman Nair. A Critical Study of Customer Relationship Management in Retail Banking. Mahathma Gandhi University, 2016.