Customer relationship management(CRM) best practices and customer loyalty: a study of retail banking sector in Kerala/

Bibliographische Detailangaben
Hauptverfasser: Linie Darli, Researcher, Vasanthagopal, R, Guide
Körperschaft: Mahatma Gandhi University, Kottayam Cochin college , Kochi
Format: Ph.D Thesis
Veröffentlicht: Kottayam : Mahathma Gandhi University, 2017.
Schlagworte:
Thesis (Ph.D.) - Commerce
Dissertations, Academic (Ph.D.)
Financial Economics
Commercial Banks
General organizations in other geographic areas
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