The influence of customer based brand equity on buying behaviour: a study with special reference to convenience goods in Kerala/

書目詳細資料
Main Authors: Sibichan Joseph, Researcher, Siby Zacharias, Guide
企業作者: Mahatma Gandhi University, Kottayam, School of Management and Business Studies
格式: Ph.D Thesis
出版: Kottayam: Mahathma Gandhi University, 2017.
主題:
Thesis (Ph.D.)-Management
Dissertations, Academic (Ph.D.)
Management and auxiliary services
Consumer behaviour
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因特網

http://www.mgutheses.in/page/?q=T%203130&search=&page=1&rad=acc#Page

MG University

持有資料詳情 MG University
索引號: RT 658.834 209 548 3 Q7
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