The influence of customer based brand equity on buying behaviour: a study with special reference to convenience goods in Kerala/

Bibliografische gegevens
Hoofdauteurs: Sibichan Joseph, Researcher, Siby Zacharias, Guide
Coauteur: Mahatma Gandhi University, Kottayam, School of Management and Business Studies
Formaat: Ph.D Thesis
Gepubliceerd in: Kottayam: Mahathma Gandhi University, 2017.
Onderwerpen:
Thesis (Ph.D.)-Management
Dissertations, Academic (Ph.D.)
Management and auxiliary services
Consumer behaviour
Online toegang:http://www.mgutheses.in/page/?q=T%203130&search=&page=1&rad=acc#Page

Internet

http://www.mgutheses.in/page/?q=T%203130&search=&page=1&rad=acc#Page

MG University

Exemplaargegevens van MG University
Plaatsingsnummer: RT 658.834 209 548 3 Q7
Kopie Status is onbeschikbaar

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