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The influence of customer based brand equity on buying behaviour: a study with special reference to convenience goods in Kerala/

ग्रंथसूची विवरण
मुख्य लेखकों:	Sibichan Joseph, Researcher, Siby Zacharias, Guide
निगमित लेखक:	Mahatma Gandhi University, Kottayam, School of Management and Business Studies
स्वरूप:	Ph.D Thesis
प्रकाशित:	Kottayam: Mahathma Gandhi University, 2017.
विषय:	Thesis (Ph.D.)-Management Dissertations, Academic (Ph.D.) Management and auxiliary services Consumer behaviour
ऑनलाइन पहुंच:	http://www.mgutheses.in/page/?q=T%203130&search=&page=1&rad=acc#Page

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