The influence of customer based brand equity on buying behaviour: a study with special reference to convenience goods in Kerala/

Bibliographische Detailangaben
Hauptverfasser: Sibichan Joseph, Researcher, Siby Zacharias, Guide
Körperschaft: Mahatma Gandhi University, Kottayam, School of Management and Business Studies
Format: Ph.D Thesis
Veröffentlicht: Kottayam: Mahathma Gandhi University, 2017.
Schlagworte:
Thesis (Ph.D.)-Management
Dissertations, Academic (Ph.D.)
Management and auxiliary services
Consumer behaviour
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