The influence of customer based brand equity on buying behaviour: a study with special reference to convenience goods in Kerala/

Podrobná bibliografie
Hlavní autoři: Sibichan Joseph, Researcher, Siby Zacharias, Guide
Korporativní autor: Mahatma Gandhi University, Kottayam, School of Management and Business Studies
Médium: Ph.D Thesis
Vydáno: Kottayam: Mahathma Gandhi University, 2017.
Témata:
Thesis (Ph.D.)-Management
Dissertations, Academic (Ph.D.)
Management and auxiliary services
Consumer behaviour
On-line přístup:http://www.mgutheses.in/page/?q=T%203130&search=&page=1&rad=acc#Page

Internet

http://www.mgutheses.in/page/?q=T%203130&search=&page=1&rad=acc#Page

MG University

Informace o exemplářích z: MG University
Signatura: RT 658.834 209 548 3 Q7
Jednotka Neznámá aktuální dostupnost

Podobné jednotky