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01083nam a22002057a 4500 |
| 999 |
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|c 160352
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| 082 |
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|a RT 658.834 209 548 3
|b Q7
|
| 100 |
|
|
|a Sibichan Joseph, Researcher
|9 82837
|
| 100 |
|
|
|a Siby Zacharias, Guide
|9 165505
|
| 245 |
|
|
|a The influence of customer based brand equity on buying behaviour:
|b a study with special reference to convenience goods in Kerala/
|c Sibichan Joseph; Guided by Dr. Siby Zacharias
|
| 260 |
|
|
|a Kottayam:
|b Mahathma Gandhi University,
|c 2017.
|
| 300 |
|
|
|a 192p.
|
| 650 |
|
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|a Thesis (Ph.D.)-Management
|9 165506
|
| 650 |
|
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|a Dissertations, Academic (Ph.D.)
|9 165507
|
| 650 |
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|a Management and auxiliary services
|9 165508
|
| 650 |
|
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|a Consumer behaviour
|9 165509
|
| 710 |
|
|
|a Mahatma Gandhi University, Kottayam,
|b School of Management and Business Studies
|f 17-07-2017
|k Thesis
|9 165510
|
| 856 |
|
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|u http://www.mgutheses.in/page/?q=T%203130&search=&page=1&rad=acc#Page
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| 942 |
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|c THES
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| 952 |
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|0 0
|1 0
|4 0
|6 RT_658_834000000000000_209_548_3_Q7
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|9 158841
|a MGUL
|b MGUL
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|d 2018-10-30
|l 0
|o RT 658.834 209 548 3 Q7
|p T03130
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|w 2018-10-30
|y THES
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