Sibichan Joseph, R., & Siby Zacharias, G. (2017). The influence of customer based brand equity on buying behaviour: A study with special reference to convenience goods in Kerala. Mahathma Gandhi University.
Chicago Edition CitationSibichan Joseph, Researcher, and Guide Siby Zacharias. The Influence of Customer Based Brand Equity on Buying Behaviour: A Study with Special Reference to Convenience Goods in Kerala. Kottayam: Mahathma Gandhi University, 2017.
MLA Edition CitationSibichan Joseph, Researcher, and Guide Siby Zacharias. The Influence of Customer Based Brand Equity on Buying Behaviour: A Study with Special Reference to Convenience Goods in Kerala. Mahathma Gandhi University, 2017.
Warning: These citations may not always be 100% accurate.