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Mobile marketing channel : online consumer behavior /
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Printed Book |
| Published: |
Switzerland:
Springer,
2016.
|
| Series: | Springer briefs in business
|
| Subjects: | |
| Online Access: | https://www.loc.gov/catdir/enhancements/fy1615/2016934852-d.html https://www.loc.gov/catdir/enhancements/fy1615/2016934852-t.html |
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| 020 | |a 9783319312859 | ||
| 082 | |a 658.872 |b Q6 | ||
| 100 | 1 | |a Shareef, Mahmud Akhter. |9 23218 | |
| 245 | 1 | 0 | |a Mobile marketing channel : |b online consumer behavior / |c Mahmud Akhter Shareef, Yogesh K Dwivedi and Vinod Kumar |
| 260 | |a Switzerland: |b Springer, |c 2016. | ||
| 300 | |a 132 p. | ||
| 490 | |a Springer briefs in business | ||
| 650 | |a Internet marketing |9 111370 | ||
| 650 | |a Management information systems |9 111371 | ||
| 650 | |a Teleshopping |9 105511 | ||
| 700 | |a Yogesh K Dwivedi |9 111372 | ||
| 700 | |a Vinod Kumar |9 111373 | ||
| 856 | 4 | 2 | |u https://www.loc.gov/catdir/enhancements/fy1615/2016934852-d.html |
| 856 | 4 | 1 | |u https://www.loc.gov/catdir/enhancements/fy1615/2016934852-t.html |
| 942 | |c BK | ||
| 952 | |0 0 |1 0 |4 0 |6 658_872000000000000_Q6 |7 0 |9 156913 |a MGUL |b MGUL |c GEN |d 2018-06-02 |e Current Books |g 4189.16 |l 1 |o 658.872 Q6 |p 59755 |r 2019-11-16 |s 2019-10-16 |w 2018-06-02 |y BK | ||