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Mobile marketing channel : online consumer behavior /

Bibliographic Details
Main Author: Shareef, Mahmud Akhter
Other Authors: Yogesh K Dwivedi, Vinod Kumar
Format: Printed Book
Published: Switzerland: Springer, 2016.
Series:Springer briefs in business
Subjects:
Online Access:https://www.loc.gov/catdir/enhancements/fy1615/2016934852-d.html
https://www.loc.gov/catdir/enhancements/fy1615/2016934852-t.html
Description
Physical Description:132 p.
ISBN:9783319312859