Measuring electronic word-of-mouth effectiveness : developing and Applying the eWOM Trust Scale /

Detalles Bibliográficos
Autor principal: Weitzl, Wolfgang
Formato: Printed Book
Publicado: Switzerland: Springer Gabler, 2017.
Materias:
Word-of-mouth advertising
Internet marketing
Acceso en línea:https://www.loc.gov/catdir/enhancements/fy1621/2016953682-b.html
https://www.loc.gov/catdir/enhancements/fy1621/2016953682-d.html
https://www.loc.gov/catdir/enhancements/fy1621/2016953682-t.html

Internet

https://www.loc.gov/catdir/enhancements/fy1621/2016953682-b.html
https://www.loc.gov/catdir/enhancements/fy1621/2016953682-d.html
https://www.loc.gov/catdir/enhancements/fy1621/2016953682-t.html

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