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Measuring electronic word-of-mouth effectiveness : developing and Applying the eWOM Trust Scale /

Bibliographic Details
Main Author: Weitzl, Wolfgang
Format: Printed Book
Published: Switzerland: Springer Gabler, 2017.
Subjects:
Word-of-mouth advertising
Internet marketing
Online Access:https://www.loc.gov/catdir/enhancements/fy1621/2016953682-b.html
https://www.loc.gov/catdir/enhancements/fy1621/2016953682-d.html
https://www.loc.gov/catdir/enhancements/fy1621/2016953682-t.html
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Internet

https://www.loc.gov/catdir/enhancements/fy1621/2016953682-b.html
https://www.loc.gov/catdir/enhancements/fy1621/2016953682-d.html
https://www.loc.gov/catdir/enhancements/fy1621/2016953682-t.html

MG University

Holdings details from MG University
Call Number: 659.133 Q7
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