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Measuring electronic word-of-mouth effectiveness : developing and Applying the eWOM Trust Scale /
| Autor principal: | |
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| Formato: | Printed Book |
| Publicado em: |
Switzerland:
Springer Gabler,
2017.
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| Assuntos: | |
| Acesso em linha: | https://www.loc.gov/catdir/enhancements/fy1621/2016953682-b.html https://www.loc.gov/catdir/enhancements/fy1621/2016953682-d.html https://www.loc.gov/catdir/enhancements/fy1621/2016953682-t.html |