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Measuring electronic word-of-mouth effectiveness : developing and Applying the eWOM Trust Scale /
| Prif Awdur: | |
|---|---|
| Fformat: | Printed Book |
| Cyhoeddwyd: |
Switzerland:
Springer Gabler,
2017.
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| Pynciau: | |
| Mynediad Ar-lein: | https://www.loc.gov/catdir/enhancements/fy1621/2016953682-b.html https://www.loc.gov/catdir/enhancements/fy1621/2016953682-d.html https://www.loc.gov/catdir/enhancements/fy1621/2016953682-t.html |