Measuring electronic word-of-mouth effectiveness : developing and Applying the eWOM Trust Scale /

Manylion Llyfryddiaeth
Prif Awdur: Weitzl, Wolfgang
Fformat: Printed Book
Cyhoeddwyd: Switzerland: Springer Gabler, 2017.
Pynciau:
Word-of-mouth advertising
Internet marketing
Mynediad Ar-lein:https://www.loc.gov/catdir/enhancements/fy1621/2016953682-b.html
https://www.loc.gov/catdir/enhancements/fy1621/2016953682-d.html
https://www.loc.gov/catdir/enhancements/fy1621/2016953682-t.html
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