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Measuring electronic word-of-mouth effectiveness : developing and Applying the eWOM Trust Scale /
| 第一著者: | |
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| フォーマット: | Printed Book |
| 出版事項: |
Switzerland:
Springer Gabler,
2017.
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| 主題: | |
| オンライン･アクセス: | https://www.loc.gov/catdir/enhancements/fy1621/2016953682-b.html https://www.loc.gov/catdir/enhancements/fy1621/2016953682-d.html https://www.loc.gov/catdir/enhancements/fy1621/2016953682-t.html |
| 物理的記述: | 373 p. |
|---|---|
| ISBN: | 9783658158880 |