Cita APA

Weitzl, W. (2017). Measuring electronic word-of-mouth effectiveness: Developing and Applying the eWOM Trust Scale. Springer Gabler.

Chicago Edition Citation

Weitzl, Wolfgang. Measuring Electronic Word-of-mouth Effectiveness: Developing and Applying the EWOM Trust Scale. Switzerland: Springer Gabler, 2017.

Cita MLA

Weitzl, Wolfgang. Measuring Electronic Word-of-mouth Effectiveness: Developing and Applying the EWOM Trust Scale. Springer Gabler, 2017.