Digital stractics : how strategy met tactics and killed the strategic plan /

Bibliographic Details
Main Author: Outram, Chris
Format: Printed Book
Published: London: Palgrave Macmillan, 2016.
Subjects:
Strategic planning.
Electronic commerce.
Internet marketing.
Information technology
Organizational change
Online Access:https://www.loc.gov/catdir/enhancements/fy1610/2015025768-d.html
https://www.loc.gov/catdir/enhancements/fy1613/2015025768-t.html
https://www.loc.gov/catdir/enhancements/fy1617/2015025768-b.html
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