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Advances in advertising research (Vol. VI) the digital, the classic, the subtle and the alternative/

Bibliographic Details
Other Authors:	Verlegh, Peeter, Ed, Voorveld, Hilde, Ed
Format:	Printed Book
Published:	Switzerland: Springer Gabler, 2016.
Subjects:	Advertising Marketing Business
Online Access:	https://books.google.co.in/books?id=-NrpsgEACAAJ&dq=9783658105570&hl=en&sa=X&ved=0ahUKEwiT-Ku0hKfhAhUFXn0KHezSDOEQ6AEIKDAA

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