Verlegh, P., & Voorveld, H. (2016). Advances in advertising research (Vol. VI): The digital, the classic, the subtle and the alternative. Springer Gabler.
Chicago Edition CitationVerlegh, Peeter, and Hilde Voorveld. Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle and the Alternative. Switzerland: Springer Gabler, 2016.
MLA Edition CitationVerlegh, Peeter, and Hilde Voorveld. Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle and the Alternative. Springer Gabler, 2016.
Warning: These citations may not always be 100% accurate.