Services marketing cases in emerging markets : an asian perspective /

Bibliographic Details
Other Authors: Sanjit Kumar Roy, Ed, Dilip S Mutun, Ed, Nguyen, Bang, Ed
Format: Printed Book
Published: Switzerland: Springer, 2017.
Subjects:
Marketing
Service Industries
Globalization
Online Access:https://www.springer.com/in/book/9783319329680
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