Sanjit Kumar Roy, E., Dilip S Mutun, E., & Nguyen, B. (2017). Services marketing cases in emerging markets: An asian perspective. Springer.
Chicago Edition CitationSanjit Kumar Roy, Ed, Ed Dilip S Mutun, and Bang Nguyen. Services Marketing Cases in Emerging Markets: An Asian Perspective. Switzerland: Springer, 2017.
MLA Edition CitationSanjit Kumar Roy, Ed, et al. Services Marketing Cases in Emerging Markets: An Asian Perspective. Springer, 2017.
Warning: These citations may not always be 100% accurate.