Chargement en cours...
A practical guide to event promotion /
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Printed Book |
| Publié: |
London:
Routledge,
2018.
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| Sujets: | |
| Accès en ligne: | https://books.google.co.in/books?id=SNQTswEACAAJ&dq=9781138915343&hl=en&sa=X&ved=0ahUKEwjjn6PvnfzgAhXKfCsKHaNLDV8Q6AEIKDAA |
Table des matières:
- 1. Introduction
- Section 1: Theoretical underpinning
- 2. Communicating with your audiences
- 3. Events and communication channels
- Section 2: Printed media
- 4. Advertising
- 5. Direct communication
- 6. Media relations
- 7. Merchandising
- Section 3: Online media
- 8. Websites
- 9. Social networking sites
- 10. Email
- Section 4: Multimedia
- 11. Video
- 12. Images
- 13. Exhibition stands
- 14. Conclusion.