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01232cam a2200193 i 4500 |
| 999 |
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|d 158324
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| 020 |
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|a 9781138915343
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| 082 |
0 |
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|a 394.206 88
|b Q8
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| 100 |
1 |
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|a Jackson, Nigel A.
|9 92193
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| 245 |
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|a A practical guide to event promotion /
|c Nigel Jackson and Katie Angliss.
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| 260 |
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|a London:
|b Routledge,
|c 2018.
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| 300 |
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|a xvii, 224 p.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
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|a 1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.
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| 650 |
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|a Special events
|9 92194
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| 700 |
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|a Angliss, Katie
|9 92195
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| 856 |
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|u https://books.google.co.in/books?id=SNQTswEACAAJ&dq=9781138915343&hl=en&sa=X&ved=0ahUKEwjjn6PvnfzgAhXKfCsKHaNLDV8Q6AEIKDAA
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| 942 |
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|1 0
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|6 394_206000000000000_88_Q8
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|9 156785
|a MGUL
|b MGUL
|c GEN
|d 2018-05-24
|e Current Books
|g 3090.23
|l 0
|o 394.206 88 Q8
|p 59627
|r 2018-05-24
|w 2018-05-24
|y BK
|