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ECOTOURISM AND SUSTAINABLE DEVELOPMENT IN KERALA: SOME EMPIRICAL EVIDENCE
Worldwide governments have recognized tourism as a sector with immense potential for economic development and employment generation. Besides, various international agencies like World Tourism Organization (WTO) have pointed out the vast developmental potential of tourism, particularly with reference...
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| Format: | Printed Book |
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International Journal of Business and Administration Research Review,
2015
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| Online Access: | http://10.26.1.76/ks/007066.pdf |
| LEADER | 03267nam a2200145 4500 | ||
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| 999 | |c 157476 |d 157472 | ||
| 100 | |a Manoj P K AND Vidya Viswanath |9 74579 | ||
| 245 | |a ECOTOURISM AND SUSTAINABLE DEVELOPMENT IN KERALA: SOME EMPIRICAL EVIDENCE | ||
| 260 | |b International Journal of Business and Administration Research Review, |c 2015 | ||
| 300 | |b Vol. 2, Issue.11, July - Sep, 2015 | ||
| 520 | |a Worldwide governments have recognized tourism as a sector with immense potential for economic development and employment generation. Besides, various international agencies like World Tourism Organization (WTO) have pointed out the vast developmental potential of tourism, particularly with reference to the developing nations like India. It has been estimated that economies like India and China would emerge as the superpowers in world tourism by the years 2020. Of late, Asia Pacific region is fast growing in tourism though the region as a whole has been rather lagging behind the world. Similarly, India has also been late in encouraging tourism as a means of economic development, but the scenario has changed since the early 2000s. Accordingly, in the year 2006 the foreign tourists arrivals in India (4.45 million) have been almost double that of 1996 (2.29 million), while the earnings have increased almost four times during the above period, from Rs. 10,046 Crore to Rs. 39,025 Crore. Further, in line with the above increasing trend these figures have again improved in 2007 to 5.08 million (14.3 percent increase) and Rs.44,360 Crore (13.7 percent increase). Within the Indian union too, though Kerala in particular, the ‘God’s own Country’, has got an enviable resource-base for tourism development, its current status among the various Indian states is not very encouraging and is lagging behind many other states with much lesser tourism potential. In spite of the wide recognition of the vast developmental potential of tourism and hence the appreciable growth in tourism initiatives the world over, however, there are growing apprehensions regarding the sustainability of tourism as a development paradigm. This in turn is primarily because of the adverse impacts of tourism on the environment and as such it is growingly believed that environment friendly tourism (ecotourism, in short) alone can be sustainable for Development in the long run. In the above context, this paper seeks to (i) make a cursory review of the current status of global tourism and its broad trends and patterns, with special reference to the growingly significant concept of ecotourism, (ii) make an overall study of Indian tourism and its problems and prospects, (iii) make a detailed analysis of Kerala tourism, its salient features, strengths and weaknesses, and lastly (iv) suggest eco-friendly strategies for sustainable tourism development in Kerala. The paper considers, inter alia, relevant global and Indian experiences, ever-growing environmental issues relating to tourism, and above all the peculiar socio-economic, geographic and such other characteristic features peculiar to Kerala tourism | ||
| 650 | |a TOURISM VISION 2020 |9 74580 | ||
| 856 | |u http://10.26.1.76/ks/007066.pdf | ||
| 942 | |c KS | ||
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