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Media Consumer Perception: An Evaluation

The study assessed the nature of relationship between the credibility of the media and the duration of their use. The aim was to know whether a person who spent more number of years in using a medium would give more credibility to that medium when compared to another person who spent less number of...

全面介紹

書目詳細資料
主要作者: Dr. Subash Kuttan
格式: Printed Book
出版: COMMUNICATION & JOURNALISM RESEARCH 2012
主題:
在線閱讀:http://10.26.1.76/ks/007040.pdf