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Media Consumer Perception: An Evaluation

The study assessed the nature of relationship between the credibility of the media and the duration of their use. The aim was to know whether a person who spent more number of years in using a medium would give more credibility to that medium when compared to another person who spent less number of...

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Bibliografske podrobnosti
Glavni avtor: Dr. Subash Kuttan
Format: Printed Book
Izdano: COMMUNICATION & JOURNALISM RESEARCH 2012
Teme:
Online dostop:http://10.26.1.76/ks/007040.pdf