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Media Consumer Perception: An Evaluation

The study assessed the nature of relationship between the credibility of the media and the duration of their use. The aim was to know whether a person who spent more number of years in using a medium would give more credibility to that medium when compared to another person who spent less number of...

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Detalles Bibliográficos
Autor Principal: Dr. Subash Kuttan
Formato: Printed Book
Publicado: COMMUNICATION & JOURNALISM RESEARCH 2012
Subjects:
Acceso en liña:http://10.26.1.76/ks/007040.pdf

Internet

http://10.26.1.76/ks/007040.pdf

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