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Media Consumer Perception: An Evaluation
The study assessed the nature of relationship between the credibility of the media and the duration of their use. The aim was to know whether a person who spent more number of years in using a medium would give more credibility to that medium when compared to another person who spent less number of...
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| Format: | Printed Book |
| Veröffentlicht: |
COMMUNICATION & JOURNALISM RESEARCH
2012
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| Online Zugang: | http://10.26.1.76/ks/007040.pdf |