Table of Contents:
  • The circuit rider mounts : establishing worth and the birth of a social movement
  • Organizing for change : conferences, meetings, and the configuration of fields
  • Institutional entrepreneurs build a bridge : connecting movements and markets through social enterprise
  • Walking the values tightrope : the moral ambivalence of social enterprise
  • The circuit riders respond : conventions of coordination as movements react to markets
  • Patterns worth noting : markets out of movements.