Groeneveld, L., & Sethna, B. N. (1984). Research methods in marketing and management.
Chicago Edition CitationGroeneveld, Leonard, and Beheruz N. Sethna. Research Methods in Marketing and Management. New Delhi, Tata M C Graw Hill, 1984.
MLA Edition CitationGroeneveld, Leonard, and Beheruz N. Sethna. Research Methods in Marketing and Management. 1984.
Warning: These citations may not always be 100% accurate.