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Building brand authenticity : 7 habits of iconic brands /
"The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensive research with consumers and brand managers this book offers seven guiding principles for buil...
| Tác giả chính: | |
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| Định dạng: | Printed Book |
| Được phát hành: |
New York :
Palgrave Macmillan,
2009.
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| Những chủ đề: | |
| Truy cập trực tuyến: | http://www.amazon.com/Building-Brand-Authenticity-Habits-Iconic/dp/0230580319#reader_0230580319 |
Internet
http://www.amazon.com/Building-Brand-Authenticity-Habits-Iconic/dp/0230580319#reader_0230580319MG University
| Số hiệu: |
658.827 P91 |
|---|---|
| Sao chép | Trạng thái trực tiếp không khả dụng |