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Building brand authenticity : 7 habits of iconic brands /
"The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensive research with consumers and brand managers this book offers seven guiding principles for buil...
| Yazar: | |
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| Materyal Türü: | Printed Book |
| Baskı/Yayın Bilgisi: |
New York :
Palgrave Macmillan,
2009.
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| Konular: | |
| Online Erişim: | http://www.amazon.com/Building-Brand-Authenticity-Habits-Iconic/dp/0230580319#reader_0230580319 |
Internet
http://www.amazon.com/Building-Brand-Authenticity-Habits-Iconic/dp/0230580319#reader_0230580319MG University
| Yer Numarası: |
658.827 P91 |
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| Kopya Bilgisi | Konumu erişilebilir değil. |